PRIVACY POLICY

Last updated: 10 December 2025

AURA operates this store and website, including all related data, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). AURA uses technology provided by Shopify UK to deliver these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services, as well as when you communicate with us through other channels.

In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information is collected, used, and disclosed.

Personal Information We Collect or Process

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include anonymised or de-identified information that cannot reasonably identify you.

Depending on how you interact with the Services, where you reside, and as permitted by applicable law, we may collect or process the following categories of personal information:

Contact Information

Including:

• Full name

• Billing address

• Delivery address

• Telephone number

• Email address

Financial Information

Including:

• Credit or debit card details

• Payment information

• Transaction details

• Billing information

• Payment confirmations

Account Information

Including:

• Username

• Password

• Security questions

• Preferences and settings

Transaction Information

Including:

• Products viewed

• Basket activity

• Wishlist items

• Purchases

• Returns

• Exchanges

• Cancelled orders

• Previous transactions

Communications With Us

Including information provided when contacting customer support or submitting enquiries or complaints.

Device Information

Including:

• IP address

• Browser type

• Device information

• Network connection data

• Unique device identifiers

Usage Information

Including information about how and when you interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

For example, when you:

• Create an account

• Place an order

• Contact us

• Subscribe to communications

• Use our Services

Automatically Through the Services

Including information collected through:

• Cookies

• Similar tracking technologies

• Device interactions

• Website analytics

From Service Providers

Including providers that process information on our behalf.

From Business Partners or Third Parties

Where legally permitted.

How We Use Your Personal Information

Depending on your interaction with us, we may use your personal information for the following purposes:

Providing and Improving the Services

Including:

• Processing orders and payments

• Managing deliveries

• Handling returns and refunds

• Maintaining your account

• Remembering your preferences

• Providing customer support

• Personalising your shopping experience

• Recommending products based on your interests or purchases

Marketing and Advertising

Including sending:

• Promotional emails

• Marketing communications

• Product updates

• Online advertisements related to our products and services

You may unsubscribe from marketing communications at any time.

Security and Fraud Prevention

Including:

• Verifying accounts and transactions

• Preventing fraud or misuse

• Protecting our customers and Services

• Ensuring payment security

Communication

Including responding to:

• Questions

• Requests

• Complaints

• Customer service enquiries

Legal Obligations

Including compliance with:

• Applicable laws

• Regulatory obligations

• Legal proceedings

• Enforcement of our terms and policies

How We Share Personal Information

In certain circumstances, we may disclose your personal information to third parties where necessary and lawful.

This may include sharing information:

• With Shopify UK, service providers, and suppliers acting on our behalf

• With marketing and advertising partners

• When required by law or legal process

• To protect our rights, customers, or Services

• In connection with a business transfer, merger, or sale

• Where you have provided consent or requested disclosure

Relationship With Shopify

The Services are hosted by Shopify UK, which processes personal information in order to provide and improve the Services.

For more information about how Shopify handles personal data, please refer to the:

• Shopify Consumer Privacy Policy

Third-Party Websites and Links

The Services may contain links to third-party websites or external platforms.

We are not responsible for the privacy or security practices of third-party websites, and we recommend reviewing their policies before providing any personal information.

Children’s Data

The Services are not intended for individuals under the age required by applicable law.

We do not knowingly collect personal information from children.

Security and Retention of Information

While we implement reasonable security measures to protect your personal information, no method of transmission or storage is completely secure.

We retain personal information only for as long as necessary to:

• Provide the Services

• Comply with legal obligations

• Resolve disputes

• Enforce agreements and policies

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Right of access

• Right to correction

• Right to erasure

• Right to data portability

• Right to object to processing

• Right to restrict processing

• Right to withdraw consent

• Right to manage marketing preferences

To exercise any of these rights, please contact us using the details below.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the matter.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence.

Where personal information is transferred outside the United Kingdom or the European Economic Area (EEA), we will use legally recognised safeguards and transfer mechanisms where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Any updates will be published on this page with the revised “Last updated” date.

Contact

If you have any questions regarding this Privacy Policy, our privacy practices, or your personal data rights, you may contact us at:

📧 support@aura-store.com

For the purposes of applicable data protection legislation, AURA acts as the data controller of your personal information.